Create a reality television show for college men ages 18 to 25.
We naturally enjoy seeing caricatures of humanity on display for our entertainment. Students in Greek life are often caricatures of regular college students. Whether you love them or hate them, you have an opinion about Greek life.
Partnering with Barstool Sports to create a mini reality television series for their YouTube channel will appeal to our target audience. Barstool has a proven social media presence that attracts college men and they have a satirical tone and lampooning point of view that aligns with our positioning of Greek life as a caricature of college life.
WHAT DID ANNIE DO?
- Consumer research and strategy development
- Directed and edited video